How to use direct mail effectively
There’s more to direct mail than meets the eye. Used properly, it can make a huge impact on the effectiveness of your company’s branding and marketing. It’s powerful, flexible and can be used to...
View ArticleMaking benefits administration easy for Froedtert Health
Coordinating health insurance benefit enrollment mailings for over 16,000 employees is a Herculean undertaking, with many moving pieces, government regulations that must be followed and deadlines that...
View Article5 Clever ways to integrate direct mail with digital marketing
Many companies are obsessed with digital marketing—web pages, emails, social media, native advertising, and PPC ads. What gets lost in the shuffle is the effectiveness and value of integrated...
View ArticleA strategic approach to building direct mail lists
Many companies wield purchased mailing lists like a blunt instrument. They buy a list of names that appear to meet (some) of their criteria and then blast out direct mail campaigns, hoping to generate...
View ArticleClik here to view.
Command Attention with Unique Dimensional Mailers
Wondering how to really grab your target audience’s attention? Want to make your marketing message stand out from the cacophony of advertising, content, and endless promotion? If you’re looking for...
View Article6 Unique Ways to Measure Direct Mail Effectiveness (Including A Few You May...
A direct mail campaign is a great way to reach your target audience, but how do you know if it’s really working? Even if you know that the piece of marketing collateral was received, how can you track...
View ArticleNext Level Tech: Does Augmented Reality Fit Your Direct Mail Project?
Imagine direct mail campaigns and marketing pieces that speak to your customers in all new ways—literally! With a simple scan, they could see a virtual demo, explore a product model, or play a game...
View ArticleHow to Have Success Using Direct Mail for Education Admissions
If you’re marketing for an educational institution, you might not realize how “direct mail” can be an effective channel for admissions campaigns. Do potential parents and new students actually notice...
View ArticleReaching Less Digitally Engaged Voters with Direct Mail
It’s hard to avoid political conversations these days. Political campaigns are everywhere in an election year (and even in non-election years). So, how do you get potential voters to tune into your...
View Article