Open Sesame
One challenge faced by both direct mail and email is getting the communication piece opened. In emails, using an intriguing subject line gets people to click open the message. For postal direct...
View Article2013 Barcoding Changes You Need on Your Radar
Many direct mail companies like Heritage have been using POSTNET barcodes on their mailings. In January 2009, the U.S. Postal Service (USPS) introduced another kind of barcode: an Intelligent Mail (IM)...
View ArticleTake Advantage of Trends in Interactive Print
As more consumers rely on smartphones, tablets, and laptops, your marketing strategy must adapt. Interactive print can serve as a link between print and digital, helping you connect with these...
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Folded Self-Mailers: 3 New Rules for Your Folds and Tabs
Heritage Printing has come to your rescue in explaining the latest changes to the U.S. Postal Service’s requirements for folded self-mailers (FSMs). In January 2013, major changes took place affecting...
View ArticleDon’t Ask Email to Do Direct Mail’s Job
Are you trying to acquire new customers by sending emails to a rented list? That’s like hammering nails with a screwdriver. You’re misusing the tool, and things could get ugly. Those rentable email...
View ArticleUnderstanding the Basics of 3D Printing
In the video below, Creative Studio ModeLab walks you through the basics of 3D printing and creating complex structures. As 3D printing progresses we might see a shift out of plastics into things like...
View ArticleNiche Marketing: Ya Gotta Dig Deep to Strike Marketing Gold
Take a quick peek at your mail today, or look in your email inbox, and you’ll see what I like to call “NICHIFICATON.” Retail marketing giants know that sending customized marketing messages to those...
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Grow Your Business AND Flowers with “Seed Paper”
You want to send out an unforgettable marketing piece for your business. But your eco-minded conscience doesn’t like wasting paper. Have I got a solution for you… Now you can have that great design...
View Article“Pushing the Envelope” — Marketing with a Digital Press
With the recent addition of our new digital envelope press, short run, full-color envelopes have never been easier (or more affordable) to add some FLASH to your marketing campaigns. Gone are the days...
View ArticleHow PURLs Improve Your Response Rates
Need to break through the clutter to engage someone with your marketing message? Try print media with a twist — ADD PURLs. Allow me to explain . . . More than 60% of online brand searches begin because...
View ArticleHere is another reason to love direct mail!
On July 1st of this year the State of Wisconsin declared direct mail exempt from sales tax. So currently any direct mail piece printed and delivered through the postal system should be exempt from...
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5 Reasons to Fall in Love with Print Marketing
Twitter, Facebook, and LinkedIn — do these sound familiar to you? Since the social media and digital marketing boom, these three social platforms have stolen the hearts of marketing professionals...
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8 Effective Print-Marketing Tools for NONPROFITS
What do PETA, Save the Children, and Habitat for Humanity all have in common? They’re all nonprofit organizations who have prevailed in the world of print marketing. Digital channels are a fantastic...
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The Inside Scoop on Eco-Friendly Printing
When I was in elementary school, my art class was given an assignment to sculpt and paint a superhero made out of clay. After much deliberation, I decided that my pottery-hero would be a giant garbage...
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New Year, New Game Plan | Embrace the Power of Print in 2014
A new year means another 12 months of endless possibilities. So go ahead — it’s time . . . Break the binding on your brand-new calendar. Allow 2014 to be the year of trying new things, boosting sales,...
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7 Simple Steps for Integrating Print into Your Inbound Marketing Strategy
Can you believe it’s already 2014? So many things have changed in the world of print and digital marketing in the past decade — and many will continue to evolve in the future. You may ask, “Why would I...
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4 Ways to Integrate Direct Mail with the Web
Are you looking to promote awareness for a product or service? It’s time to shift your focus from display ads and pay-per-click programs and start delivering your message DIRECTLY to your target...
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Your Brain on Direct Mail
Here is your BRAIN on DIRECT MAIL — It’s a good thing! There has been a lot of chatter going around about print marketing and its effectiveness — Is print still relevant? Does it reach audiences? Is it...
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5 Senses: 5 Tools for Unforgettable Direct Mail
“Tell me and I forget, teach me and I may remember, involve me and I learn.” These wise words by Benjamin Franklin hold the key to making your next direct mail piece not only effective — but...
View ArticleIntelligent Mail: Your Secret Tool for Integrated Multichannel Marketing
The United States Postal Service (USPS) is constantly improving efficiency, and as a result, the mail is more accurate and faster than ever before. One notable recent improvement? The USPS’ new mail...
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